Optimal Nutrition
We imagine a future where pets eat as well as humans and pet food is designed with health rather than profit in mind. Our products are developed for optimal nutrition. Our imagination allows us to create pet products for today and for tomorrow based on what people want to feed their beloved animal companions.
Ingredients with Purpose
We source the best ingredients we can find. Recipes are loaded with superfoods that are rich in vitamins, minerals, fiber and antioxidants. Treats are developed with nutritious and delicious ingredients that benefit dogs’ health and longevity. Natural, real foods and all organic. And all made in a human grade facility so humans can taste and enjoy along with their pets.
Sustainability
It’s not just about manufacturing quality pet products. Our organization supports the health of the environment and strives to maintain the future of the planet. We are the partner that you can be proud to do business with.
Self Manufactured
Start to finish. We manufacture everything in our own facilities and own the process from procurement to transportation. These facilities also produce human food and are audited by BRC on a regular basis. Clean, modern, automated with flexibility engineered into the processes.